Backstreet Boys Fan Experience

A seven-week Permanent Jewelry activation inside the Backstreet Boys Fan Experience at The Venetian, delivering a high-energy guest engagement station for fans from around the world.

women choosing charms and chains at the permanent jewelry station inside the Backstreet Boys pop-up in Las Vegas
Hey Beautiful staff sizing permanent jewelry bracelet during the Backstreet Boys pop-up
Display of jewelry with a sign explaining the process, including chains and charms, on a table.
close up of backstreet boys charms at fan pop up in las vegas
Hey Beautiful Permanent jewelry team at the Backstreet Boys Fan Experience in. las vegas
Close-up of a wrist with gold bracelet and a BSB and airplane charm
Permanent jewelry station serving fans throughout the Backstreet Boys Fan Experience pop-up
People interacting with a product display at an event
close up of a bsb charm bracelet
close up of welding a permanent jewelry bracelet
Bracelet options displayed for fans at the Backstreet Boys activation
Backstreet Boys Fan Experience signage near the permanent jewelry activation
permanent jewelry welder at Hey Beautiful